Saturday 29 April 2017

Evaluation Question 2 - How does your media product represent particular social groups?

The reason why I have used teenagers in my magazine is that it enables me to connect with social groups that I would not necessarily have been able to with using the traditional conventions of having a middle aged muscular man with gold chains and rings all over. By coming away from that concept of the traditional basis of a rap magazine it allows me to convey conventions and concepts of the way my product can represent particular social groups.

The model on the main image has a trending hair cut where the sides are cut low and has a moderate amount of hair on the top. Conveying the youthful fashion sense that they have straying away from the normal trim or haircut that people would normally get at a barbers conveying rebellion against the common norms and trends that society have and want to stray away from it and be their own person.

My model is also wearing a designer t-shirt which is Gucci which also conveys uses and gratifications that young social groups have when it comes to the way that they are represented within their outward appearance. Having  designer clothes enables them to feel a sense of power and superiority over everyone else due to them having something other people don't. Along with that the colour of the shirt is purple which has colour connotations of royalty, luxury, power, ambition and wealth which synergizes well with how my media product represents particular social groups and the
 concept of the designer shirt along with my model wearing a fur coat as they convey aristocracy and social class.

Looking at my media product particular social groups will be able to identify that the model is someone similar to them and that the individual has somewhat similar values and aspirations as them allowing the audience to be able to connect and be subsequently engaged with it representing the norms and values that they have through my product.

My magazine appeals to particular social groups by allowing the readers to have a grasp of the information and the trends that are trending. Through this knowledge it enables the readers to have a sense of security by them finding out about relevant events and conventions that are up to date and them staying well informed which is a sense of self education, by them being able to perceive what is on a magazine and relate it practically to their own life towards the decisions and choices that they make.

Readers also get a sense of entertainment which teenage social groups can also relate to such as emotional release or sexual arousal and also a form of escapism while reading through my media product. Looking at the main image and the other models in my magazine, just by looking at them from a point of view most people would not be able to tell that they are teenagers by the way that they dress and the intimidating looks that some of them have which conveys the way in which how certain individuals want to be portrayed and how my magazine product can represent the different types of social groups.

My product also represents the way that particular social groups trying convey the extent of a lack social interaction that teenage social groups have and the way that they find alternative ways to interact with the world. Furthermore looking at the conventional concepts that are in my magazine it enables it to use the concepts to mirror the original design concepts of having a magazine while converting it into something new essentially having a new take on it, which represents how the particular social groups like to follow the basic guidelines and principles of what other people go by but also by having here little take on how they could improve it.

Looking at my product and the model that I have used for it subverts dominant ideology in the sense of the age range and the way that my model is trying to present himself as intimidating on the front cover. The model is quite young however has an almost condescending look towards the audience representing the way in which teenagers are seen by society as those who seem to be obnoxious.

The ethnicity of my model is Asian which also subverts the initial design concept of having a hip hop magazine. Ethnicity plays a big part in the way that my media product represents social groups as teenagers nowadays are fragmented in the way that they perceive themselves in actuality in relation towards other social groups. In society depending on your ethnicity teenagers believe that you can either become relevant or irrelevant due to the stereotypes that come with your ethnicity. For example most people make fun of Asians due to the way that they talk and have a less amount of respect towards them whereas a white individual would most likely grab some level of respect.

My media product represents teenagers as the model is of a ethnicity that wouldn't generally be seen in a hip hop magazine never the less as a dominant character inside of it. Showing the way in teenagers believe they have to represent themselves as strong and intimidating to gain some level of respect in society.