Magazine audience analysis

Product analysis

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Content- Information about the latest months Highlights regarding the music industry and many more musical elements. Allowing individuals to venture deep into exclusive content regarding famous musicians who don't speak out that much.

                                                               Market Segmentation

Demographic- There is no specific Gender that this magazine is aimed at as music isn't generally aimed at a certain gender as throughout the magazine I have seen images of female musicians who are playing alongside male musicians. This is a unisex magazine.

Geographic- Music is all over the world so I do believe that with this magazine it wouldn't be generally exclusive to the uk but i do think that general population of other countries wouldn't be that interested in classical music unless they are really into music and would be interested in the music from the uk.

Benefits- Allows individuals to learn about the past and how the music back then made an impact on the music that we hear and play today. Further more we are able to see and find out about musicians that aren't necessarily in the lime light of society today, e.g. musicians that aren't main stream but are there none the less. An example of this is Jacob Collier.

Psychographic- Looking at the in-depth information form this magazine I can come up with the synopsis that this magazine wouldn't generally be aimed at younger audiences as there is a vast amount of information inside this magazine that they may not even know about. Roughly around the age range of 22 going onwards.

Behavioristic- Not necessarily main streamed as most of the musicians inside of the magazine I had never of encountered unless  I picked up the magazine, I think this magazine is for the experienced musicians the ones that really like their music and can take their time to real appreciate the roots of where the music actually stemmed from.